All Hallows Eve...

http://abcnews.go.com/GMA/Business/Story?id=2617781&page=1

This article, Is Halloween the Next Christmas?, was written in October of 2006 and posted on abcnews.go.com. In honor of Halloween I thought it would appropriate to address how the ghoulish products speak for themselves. In class we focused on the sentence written by Richard Wilk: "When we treat goods as language we make the touristic error of seeing every place becoming more like our own; we don't see that Kentucky Fried Chicken means nothing very different in Belize than it does in New York". In this quote Wilk is trying to say that goods, i.e. merchandise, gives a message to every consumer as a collective or a community.
Although Halloween is not a perfectly international celebration, within this homogenious world Halloween has made its way around the world in one way or another. With such fun happening internationally what merchandise speaks the most to every child? Candy and Costumes! I personally know, understand, and have witnessed the exciting language of Halloween Merchandise. I work at the Mall, and actually just came home from there, were there were thousands of children dressed up and with every piece of candy was excited and every costume was an endorsed smile or shriek. This article approaches how Halloween has spoken to children especially in the United States and how it has changed the patterns of retail holiday schedule and the affects on the market.

Every child speaks the language of candy and costumes which translates into the markets increase via supply and demand of retail stores. Nothing communicates more than a smile and increased sales!

Happy Halloween!